A recent article connects instagram and pinterest (over-) usage with smart phone addiction. Why is this helpful for you to know? Well, for one thing, it tells us where people are at on their cell phones as they use them. And two, it gives us ideas as to what platforms we ought to use when we target our social media marketing towards them.

Think of it this way, if you know that a baseball team has a hard time hitting against a left handed pitcher, well, what are you going to do? You’re going to throw your lefty against them.

Likewise, knowing where the majority of usage is at ought to help us in targeting our marketing at clientele.