Every great business started somewhere. Whether your building the first Machintosh computer in your garage with a friend, or starting a new social network in your dorm room comparing people on Harvard’s campus…
Every great company had a start. And these starts make for compelling stories. The press is interested in telling such stories and always likes to paint the picture of the early struggle, the innovation, the flashes of brilliance.
Are you seeking more and more opportunities for PR for your start up? The secret is in the story. The press loves a great story that they can recount for their readers. If you are looking to get your name out and show people what you can do, begin first by thinking about your story. Where you were at, how far you’ve come, and where you are going.
This is one of the basic premises of today’s article on building good PR for your startup. Another secret to good PR? Build solid relationships, first-name basis relationships, with members of the press. They will remember you the more you remember them and are helpful. As you already know, this business, and what I mean by that is any business today, is built upon relationships.
So what do your relationships look like right now? Are you building, networking, remembering, and being useful? If the answer is yes, than ask yourself this: Out of that whole network, how many of them are press? If it’s just a few, than see that as another aspect of the network you need to build up.
For more ideas on getting great PR for your business, take a look at today’s article.
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