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What's in a name? Well. A lot. Every entrepreneur and business owner must spend some time and pick a good company name. But don't let that stop you from moving forward. I took over six months to come up with a name that I love, but in the meantime I continued to build other parts of my business. Take advantage of Social Media (Facebook, Twitter) and ask for feedback. People love telling you what they think of your idea. This is a great way to weed out the "lovable losers" - the names you are attached to but do not resonate with your audience. Once you have shortlisted a few, sleep on it for some time. "Tickle & Rapture" was one of the first few names I came up with but I waited a long time to be sure it met all my criterion. Why "Tickle & Rapture"? 1. Some audiences want to be "Tickled" and some want to be "enRaptured". We can and ...Read More »
