Springwise brings an interesting article to us today on the benefits of cross-platform marketing. Well, when you look at the article you may wonder if that’s what it’s really about.
The article itself simply details a Chinese software companies moves to make there game interactive with a sports band that people wear. As they exercise or sleep, they will earn added, bonus points that will then be applied in the game. The thought is that such gaming incentives will motivate people to exercise on a more regular basis.
Ok, sounds good. So where does the cross-platform marketing idea come from? Well, think of the applications: As people are more prone to wear the band because it gives game benefits, they will be more attentive to what they are doing with it and how the software records results. Here is where there is ample opportunity to market towards them.
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