What is the point of SEO? Some would say that it is to drive traffic to a website. However, this is a bit short sighted, is it not? Because a person can go to a website and simply leave without doing anything. They can simply close that browser tab. And if that happens, what was the point of all that SEO work?

No, SEO is really about user engagement. SEO drives people to the website so that they will then navigate the website, share the website with friends, and more importantly than anything else, share it on social media.

Yes, we did skip the part about them utilizing your product or service. That certainly is a part of it as well. But let’s say they get to the site, utilize said service, and tell nobody about it…what then? If there is no engagement and share on social media, then it is great that they bought your product, but our SEO work still did not quite result in what we are looking for.

So SEO must bring about the desired work of engagement. We are looking for shares on social media platforms to get the word out. And this then means that we need to have shareable content. Whether it’s videos (which is ideal!), surveys, infographics (another ideal, shareable resource), or articles (which is no longer ideal), we need to have it readily available and optimized for easy sharing on the networks.

Take a look at today’s article for more details.

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