Have you considered the differences in your marketing campaigns to men and women? Were you aware that they are indeed different? A recent study on the well-known Dove Soap commercials for women indicates that woman expect our marketing to be pointed and on task when it is directed towards them. In other words, we really need to know who are speaking to, and then speak to them accordingly.
71% of respondents think brands should be responsible for using advertising to promote positive messages to women and girls.
Women don’t just think this type of advertising is a good thing, they now expect it and you don’t want to disappoint.
Specific, targeted marketing is needed more and more these days, as we have brands that are more precisely utilized in the field of men and women. Perhaps one thing this study shows us is that we need to have a specific mindset in how our marketing plays out towards our focus groups.