Google Adwords can be great for business. But it only works well if you are able to get into the mindset of your searcher and think like they do, type the keywords they do, and look up the key phrases they do.

That can be hard at times, because it’s almost as if you are playing the role of mind reader.

There are a few hidden gems in Adwords that might make this mind-reading process a little bit easier. For example, did you know that Google recently released a demographic targeting tab to their adwords dash? This helps you narrow in on your target demographic by seeing what they commonly look for, search, and refer to.

Such a tool as this can truly help in building up your adwords platform quite a bit. For even more suggestions on how to use adwords, take a look at today’s article.

Read the full article here: 5 Underused Google Features in Adwords That Really Work