A relevant article today detailing how small to medium sized businesses allocate the majority of their marketing budgets on social media. To be more specific, it appears that most of their marketing is geared towards the Facebook social media platform.

The article speculates the usage of Facebook has to do with the overall ecosystem that is Facebook. It’s not just about pictures, or videos, or sharing files…individually. It can do all these things at once. Thus it makes sense that budgeting dollars would go towards this platform, for in essence, it’s the most bang for the buck.

As you reflect upon this article, ask yourself how you are utilizing the platform and how that ecosystem has served to market your own products. Are you leveraging the power of Facebook for your company? Take a look at this interesting article and use this powerful ecosystem today.