The holidays are upon us and everyone is getting ready to get that shopping done. Shopping will be done for others and for the self, because we all know that we deserve something a little special for ourselves.

So who then will be doing the most spending? Well, according to reports 50% of shoppers will be doing their buying over what is typically known as Black Friday, and out of those shoppers people who are in the 35+ age range will spend the most money.

With numbers like these, the first thing we should ask ourselves is, “Are we ready for the holiday shopping season with our marketing and advertising platforms?” And the second thing we should ask ourselves is where our marketing is actually aimed.

If the 35+ age range will spend the most, then perhaps we have a clue as to where we should aim our marketing.

Read the full article here: Black Friday: Millenials Will Spend More But 35+ Will Spend the Most