B2B marketing is always a difficult beast to gauge and assess. There are numerous reports going around all the time about the best way to engage businesses, and how a new approach is necessary. This new approach makes B2B marketing more reflect consumer driven marketing. It puts a face on the business and makes the connections more “interpersonal” than anonymous.
To read more on this trend and find out how it will impact your own business practices, take a look at today’s interesting article, which is more a repository. It collects numerous different articles on B2B marketing and culls them together in one place.
This will be a very helpful, first look place to go for anyone interested in B2B marketing. Enjoy!
Read the full article here: Roundup — 11 B2B Marketing Reports and One Killer Infographic